In age of Panda and Penguin algorithms, online businesses cannot survive without fresh and updated contents. It is the lifeline of your business website, which keeps the users coming back for more information about your services. Blogs, brochures, articles, newsletters, all need to be regularly updated to keep generating interest of the existing users and attract the new ones. With so much emphasis paid to the need for content writing, it makes sense to outsource this crucial service.
Content has always been the king and in future as well, it seems that, content is going to remain the undisputed king. Search engines such as Google are focusing on improving the quality of content, so that, the internet users can have access to high quality content.
In this creative realm of content, evergreen content is nothing less than “The King of Kings”. It has earned this title because of its significance to the users. Before exaggerating on this further, we should throw some light on the meaning on evergreen content.
Content stitching can be defined as to stitch together pieces of content from across the web with or without modification. Stitching content means taking few lines or snippet of various articles and combine all in one page either with link or without link to original article.
When I first heard that Google may launch New Content Recommendation System for publishers, it was bit curious for me of knowing more about it and what all sort of benefits it is going to provide for webmasters and publishers.
Content Recommendation system is basically a tool or algorithm which is able to recommend contents to the target audience, helping to reach more readers and the ones who are looking for similar contents. This is not new system for publishers, there are already such sites which provide similar services like Outbrain, Taboola, and Zementa.
We have seen whenever Google comes with any new product, it has long term aims behind it to target mass users. We have seen similar approach when Google launched Adsense which interested large scale of content publishers. This new Content Recommendation System is also having similar approach to get included as many as content publishers.
So how the new system can benefits you, here are some of the advantages it can bring for your contents writing
- It will help the contents to reach the right audience
- Bring more fresh readers and visitors
- More user engagement
- More traffic for your website
Like any other systems, the ultimate goal of Google’s’ system will be to earn money from this in long term, so how does these systems works on your website. Here are some points to understand:
- You will sign up with Google CRS in similar way as you signup with other services, possible a Gmail Account
- It will provide you any type of code or widget to insert in your website, the sites using similar systems which I have seen using it at end of Article
- Once reader finish reading the article or contents, possible it will display two options to end users, more similar articles from same site OR articles from outside resources to read with similar interests
It up to the system or algorithm of Google, how intelligent it is to pick the reader intentions and provide more recommendations based on that.
Why Google have more chances to succeed in such services, because Google already have large user base and audience which use Google Products, ultimately Google will be interested to combine other products like Google+ Author in this.
So how Google can make money from this service (In Future), there are many brands and content creators, who have great contents or want maximum reach, but they do not have exposure or readers. Such brands can pay Google with PPC to have displayed their content frequently and get more readers.
In recently published video, Matt Cutts explained how Google ranks contents which do not have much back links or no back links. Matt reminds us about old days search engines when links were not part of search algorithms, when search engines used to rank contents based on the keywords found in contents.